Ambulatory Surgery Centers are growing in popularity. More individuals every year realize they can get top-quality health care at a reasonable price without having to check into a hospital. Surgeons are also increasingly opting for ASCs over hospitals for various procedures. How do you get these patients and new surgeons to choose your ASC over others in your area?
The staff at the Orthopedic Surgery Center at Bryn Mawr Hospital were looking for ways to improve patient satisfaction at their facility. Case after case, the staff was finding zero patients returned their completed patient satisfaction surveys. Was it because they hated the care they received? Did they lose the survey papers? Bryn Mawr staff knew it was time to get answers to these questions.
It's summertime, when most people think about vacations and enjoying the weather, not having outpatient surgery. Keep the revenue at your ASC from taking a nosedive during the summer months by focusing on ways to keep your facility operating at total capacity and ensure prompt, full payment for procedures.
It's been a challenging year for Ambulatory Surgery Centers. The unprecedented spread of a new virus, financial woes for patients, and continuing changes in how insurance companies treat ASCs for outpatient surgery have all had their impact. Moving into 2021, the success of any ASC hinges on preserving patient safety and satisfaction.
There were several unexpected issues in 2020 that have impacted the health care industry, and Ambulatory Surgery Centers in particular, in profound ways. If ASCs were paying attention, they have learned some valuable lessons to apply to the coming year to ensure they continue to operate smoothly.
Let's face it- staff at ambulatory surgery centers often haven't been trained in marketing their facility. They're medical professionals, not marketing gurus! Every facility wants a full OR to bring in as much revenue and as many patients as possible, but it's tricky to do this without insight on marketing. Our very own Marketing Director, Melissa Gall, outlined a few steps to follow to better market your facility and keep your OR full.
Take a look at this video blog from when Medical Passport visited Hunterdon Center for Surgery to hear all about their successes with our solutions.
In some regions, the COVID-19 curve is successfully flattening, and we are getting closer and closer to restarting elective surgeries. Already, administrators should be evaluating the backlog of missed operations and re-prioritizing how to proceed when they get the sign-off to re-open. How has COVID-19 changed the landscape of outpatient surgery?
In these dark days of closed facilities and furloughed/terminated staff, it is easy to get caught up in how unfair, unforeseen, and terribly depressing this situation has been for ambulatory surgery centers and the world.